Advertising Account Planning - 9780765640369
Un libro in lingua di Kelley Larry D. Jugenheimer Donald W. edito da M E Sharpe Inc, 2014
- € 81.80
- Il prezzo è variabile in funzione del cambio della valuta d’origine
Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. Drawing on their extensive experience in the field, the authors follow the logical progression of the account-planning task from start to finish, including understanding the customer, defining the target market, defining the benefit, brand positioning, the creative brief, and measuring success.
Informazioni bibliografiche
- Titolo del Libro in lingua: Advertising Account Planning
- Sottotitolo: Planning and Managing an Imc Campaign
- Lingua: English
- Autori : Kelley Larry D. Jugenheimer Donald W.
- Editore: M E Sharpe Inc
- Collana: M E Sharpe Inc (Paperback)
- Data di Pubblicazione: 15 Settembre '14
- Genere: BUSINESS and ECONOMICS
- Argomenti : Advertising Advertising Management Advertising campaigns
- Pagine: 252
- Dimensioni mm: 222 x 152 x 19
- EAN-13: 9780765640369