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The New Negotiating Edge - 9781857882056

Un libro in lingua di Gavin Kennedy edito da Nicholas Brealey Intl, 1998

  • € 28.10
  • Il prezzo è variabile in funzione del cambio della valuta d’origine

In The New Negotiating Edge: The Behavioral Approach for Results and Relationships, Gavin Kennedy, a successful negotiation consultant with three decades of experience, outlines a new approach to diplomatic and effective ways to achieve negotiating goals while building and maintaining strong relationships. He asserts that most people are either red negotiators, aggressive and hard-line, or blue negotiators, who are passive and overly conciliatory. Kennedy proposes a middle ground, or purple style of negotiation, that utilizes the benefits of the red and blue styles and tempers the weaknesses of both for optimum business success.

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