Bungee Jumping & Cocoons - 9781556178603
Un libro in lingua di Kenworthy John D. edito da Isa, 2003
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Marketing specialist Kenworthy investigates how two seemingly contradictory trends bungee jumping (the predilection for embracing all things extreme) and cocoons (the desire for "nesting" within the home) work together to drive the industrial marketplace. Particular attention is paid to how these concepts illuminate e-commerce activities. Illustrative case examples include Barnes & Noble and the Walt Disney Company. Annotation ©2004 Book News, Inc., Portland, OR (booknews.com)
Informazioni bibliografiche
- Titolo del Libro in lingua: Bungee Jumping & Cocoons
- Sottotitolo: The Dual Nature of the Industrial Marketplace
- Lingua: English
- Autore: Kenworthy John D.
- Editore: Isa
- Collana: Isa (Paperback)
- Data di Pubblicazione: 01 Ottobre '03
- Genere: TECHNOLOGY and ENGINEERING
- Argomenti : Consumer behavior United States Consumers' preferences United States Consumers United States Attitudes
- Pagine: 141
- Dimensioni mm: 222 x 152 x 12
- ISBN-10: 1556178603
- EAN-13: 9781556178603