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Blue Ocean Strategy - 9781591396192

Un libro in lingua di Kim W. Chan Renee Mauborgne edito da Perseus Distribution Services, 2005

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Kim and Mauborgne present a non-competitive approach for achieving high business growth through the development of uncontested market space with practically limitless potential. Drawing upon a study of 150 strategic moves spanning more than 100 years and thirty industries, they explain how "value innovation" renders rivals obsolete and creates new demand. The authors teach strategy and management at INSEAD in Fontainebleu, France. Annotation ©2004 Book News, Inc., Portland, OR (booknews.com)

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