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Designing the Digital Experience - 9780910965835

Un libro in lingua di King David Lee edito da Information Today Inc, 2008

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While many web development guides concentrate on the software applications needed to build sites, this book takes a look at "experience design" and why developers should think more about ease of use than a multitude of technological features. King, the Digital Branch Manager of the Topeka & Shawnee County Library in Kansas, has written this book for web developers who are looking to enhance the customer's experience with ordering and browsing online, stressing the fact that Internet consumers are looking for a pleasant and positive shopping environment as well as bargains. The guide is divided into three sections that explore the structure, sense of community and customer focus of websites, and how viral marketing and customer journey mapping are revolutionizing online shopping. Annotation ©2008 Book News, Inc., Portland, OR (booknews.com)

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