Designing With Data - 9781449334833
Un libro in lingua di Rochelle King Churchill Elizabeth F. Caitlin Tan edito da Oreilly & Associates Inc, 2017
- € 47.40
- Il prezzo è variabile in funzione del cambio della valuta d’origine
Amazon, Netflix, Google, and Facebook have used data-driven design techniques to improve the user experience of their consumer products. With this book, you’ll learn how improve your design decisions through data-driven A/B testing, and how you can apply this process to everything from small design tweaks to large-scale UX concepts.
Want to determine if a new color will improve your website’s overall user experience? Or if different copy text will lead to a better click-through rate? A/B testing provides the data you need to make substantive design decisions. This book shows you how to make data-driven design part of your product design workflow.
- Get best practices for analyzing and applying user data when making design decisions
- Learn different approaches to data-informed design
- Understand potential pitfalls when relying on data
- Get an insider’s view of how to make data-driven decisions
Informazioni bibliografiche
- Titolo del Libro in lingua: Designing With Data
- Sottotitolo: Improving the User Experience With A/B Testing
- Lingua: English
- Autori : Rochelle King Churchill Elizabeth F. Caitlin Tan
- Editore: Oreilly & Associates Inc
- Collana: Oreilly & Associates Inc (Paperback)
- Data di Pubblicazione: 20 Aprile '17
- Genere: COMPUTERS
- Pagine: 337
- Dimensioni mm: 233 x 177 x 0
- EAN-13: 9781449334833