ricerca
avanzata
  • Help & Faq
  • Accedi/Login

Promoting Nonprofit Organizations - 9780415899260

Un libro in lingua di Kinzey Ruth Ellen edito da Routledge, 2013

  • € 144.90
  • Il prezzo è variabile in funzione del cambio della valuta d’origine

Aggiungi
al carrello

Promoting Nonprofit Organizations is a practical guide to developing and implementing a strategic public relations program to enhance a nonprofit’s reputation. The ways in which businesses – both for-profit and not-for-profit – communicate with customers has changed dramatically in recent years. Coupled with economic uncertainty, businesses have had to adopt a leaner operational mode, further underlining the need for organizations to take advantage of all the promotion strategies available to them.

This book:

  • Discusses why public relations and reputation management go hand-in-hand with marketing efforts
  • Offers a step-by-step guide to develop a public relations strategy
  • Considers the importance of branding and reputation management
  • Provides tips for reputation enhancement using a range of tools, such as social media and board ambassadorship
  • Guides the reader in implementing select PR approaches and tactics

Highly practical in its approach, this book is a great guide for students in public relations and nonprofit management courses, as well as for professionals seeking to enhance the success of their nonprofit organization.

Informazioni bibliografiche