Fundraising for Social Change

Un libro in lingua di Kim Klein edito da John Wiley & Sons Inc, 2016

  • € 56,90
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This bestselling book is one of the most widely used in the field by nonprofit organizations across the country. A soup to nuts description of how to build, maintain and expand an individual donor program, this book is often called "the Bible of grassroots fundraising."

Changes to the new edition include:

  • New chapters include content on charity watchdogs, generational change, the Wide World of Social Media, Getting Donors to Create their Own Giving Page, On-line Special Events, and Multi-Channel Fundraising, using evaluation to help you project fundraising income, “Moves Management”
  • Expansion on the introduction and legacy giving
  • Removal of “working with volunteers” and “Creating An On-line Fundraising Program”
  • Condensing “Direct Mail” chapter

Informazioni bibliografiche