Clusters of Creativity - 9780471496045
Un libro in lingua di Rob Koepp edito da John Wiley & Sons Inc, 2003
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"An innovative book for an innovative topic." Charles Hampden-Turner
Like the subject matter it covers, Clusters of Creativity is innovative and original. It breaks with popular interpretations of Silicon Valley and similar regions, which range from the hyperbolically laudatory to the contemptuously dismissive, and takes a critical, objective look at the lessons that these locations provide about innovation and entrepreneurship.
Readable, yet rigorous in its analyses, the book provides a practical and balanced set of perspectives on how the powers of business creativity are fostered and sustained. It focuses not so much on the generations of high technologies but on the motivations and strategies of business leaders who turn revolutionary innovations into commercial realities. Clusters of Creativity demystifies the many enigmas that surround two leading capitals of the modern global economy, providing insights on managing innovation and entrepreneurship that are both eye-opening and broadly applicable to all organizations and industries.
Clusters of Creativity will challenge assumptions, dispel myths, enlighten, inspire, and generally provoke thought. In an age where technology and hyperbole frequently go hand-in-hand, the book's well-founded insights are all the more refreshing and important.
Informazioni bibliografiche
- Titolo del Libro in lingua: Clusters of Creativity
- Sottotitolo: Enduring Lessons on Innovation and Entrepreneurship from Silicon Valley and Europe's Silicon Fen
- Lingua: English
- Autore: Rob Koepp
- Editore: John Wiley & Sons Inc
- Collana: John Wiley & Sons Inc (Hardcover)
- Data di Pubblicazione: 17 Gennaio '03
- Genere: BUSINESS and ECONOMICS
- Argomenti : High technology industries California Santa Clara Valley (Santa Clara County Microelectronics industry California Santa Clara Valley (Santa Clara County Entrepreneurship California Santa Clara Valley (Santa Clara County
- Pagine: 300
- Dimensioni mm: 228 x 158 x 25
- ISBN-10: 0471496049
- EAN-13: 9780471496045