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Museum Marketing and Strategy - 9780787996918
Un libro in lingua di Kotler Neil G. Philip Kotler Kotler Wendy I. edito da Jossey-Bass Inc Pub, 2008
- € 72.90
- Il prezzo è variabile in funzione del cambio della valuta d’origine
This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges. Museum Marketing and Strategy examines the full range of marketing techniques and includes the most current information on positioning, branding, and e-marketing. The book addresses the issues of most importance to the museum community and shows how to
- Define the exchange process between a museum's offerings and consumer value
- Differentiate a museum and communicate its unique value in a competitive marketplace
- Find, create, and retain consumers and convert visitors to members and members to volunteers and donors
- Plan strategically and maximize marketing's value
- Achieve financial stability
- Develop a consumer-centered museum
Informazioni bibliografiche
- Titolo del Libro in lingua: Museum Marketing and Strategy
- Autori : Kotler Neil G. Philip Kotler Kotler Wendy I.
- Editore: Jossey-Bass Inc Pub
- Data di Pubblicazione: 11 Agosto '08
- Genere: BUSINESS and ECONOMICS
- ISBN-10: 0787996912
- EAN-13: 9780787996918