ricerca
avanzata
  • Help & Faq
  • Accedi/Login

Principles of Marketing - 9780132167123

Un libro in lingua di Philip Kotler Gary Armstrong edito da Pearson College Div, 2011

  • € 192.60
  • Il prezzo è variabile in funzione del cambio della valuta d’origine

Aggiungi
al carrello

Learn how to create value and gain loyal customers.

 

Today's marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.

 

The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.

Informazioni bibliografiche