Framework for Marketing Management - 9780133871319
Un libro in lingua di Philip Kotler Keller Kevin Lane edito da Pearson College Div, 2015
- € 182.70
- Il prezzo è variabile in funzione del cambio della valuta d’origine
For graduate and undergraduate courses in marketing management.
A Succinct Guide to 21st Century Marketing Management
Framework for Marketing Management is a concise, streamlined version of Kotler and Keller’s fifteenth edition ofMarketing Management , a comprehensive look at marketing strategy. The book’s efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases.
The Sixth Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text.
Informazioni bibliografiche
- Titolo del Libro in lingua: Framework for Marketing Management
- Lingua: English
- Autori : Philip Kotler Keller Kevin Lane
- Editore: Pearson College Div
- Collana: Pearson College Div (Paperback)
- Data di Pubblicazione: 26 Gennaio '15
- Genere: BUSINESS and ECONOMICS
- Pagine: 320
- Dimensioni mm: 228 x 190 x 12
- EAN-13: 9780133871319