According To Kotler - 9780814472958
Un libro in lingua di Philip Kotler edito da Amacom Books, 2005
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According to Kotler distills the essence of marketing guru Philip Kotler's wisdom and years of experience into question and answer format. Based on the thousands of questions Kotler has been asked over the years by clients, students, business audiences, and journalists, the book reveals the revolutionary thinking of one of the profession's most revered experts.
Informazioni bibliografiche
- Titolo del Libro in lingua: According To Kotler
- Sottotitolo: The World's Foremost Authority On Marketing Answers Your Questions
- Lingua: English
- Autore: Philip Kotler
- Editore: Amacom Books
- Collana: Amacom Books (Paperback)
- Data di Pubblicazione: 06 Maggio '05
- Genere: BUSINESS and ECONOMICS
- Argomento: Marketing
- Pagine: 168
- Dimensioni mm: 222 x 152 x 19
- ISBN-10: 0814472958
- EAN-13: 9780814472958