Retailing in the 21st Century - 9783540720010
Un libro in lingua di Krafft Manfred (EDT) Mantrala Murali K. (EDT) edito da Springer Verlag, 2010
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With crisp and insightful contributions from 47 of the world's leading experts in various facets of retailing, Retailing in the 21st Century offers in one book a compendium of state-of-the-art, cutting-edge knowledge to guide successful retailing in the new millennium. In our competitive world, retailing is an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, for example the growth of online retailing and the advent of 'radio frequency identification' (RFID) technology. Making sense of it all is not easy but of vital importance to retailing practitioners, analysts and policymakers.
Informazioni bibliografiche
- Titolo del Libro in lingua: Retailing in the 21st Century
- Sottotitolo: Current and Future Trends
- Lingua: English
- Autori : Krafft Manfred (EDT) Mantrala Murali K. (EDT)
- Editore: Springer Verlag
- Collana: Springer Verlag (Hardcover)
- Data di Pubblicazione: 06 Marzo '10
- Genere: BUSINESS and ECONOMICS
- ISBN-10: 3540720014
- EAN-13: 9783540720010