The Little Blue Book of Marketing - 9781591843054
Un libro in lingua di Paul Kurnit Steve Lance edito da Portfolio, 2009
- € 20.30
- Il prezzo è variabile in funzione del cambio della valuta d’origine
A step-by-step guide to creating an actionable marketing plan-fast
A great marketing plan identifies where an organization is, where it wants to be, and how it will get there. Most companies think they already have such a plan-but often they really have only a budget, a sales goal, or an excuse.
What's the solution? According to Paul Kurnit and Steve Lance, it's not about copying someone else's cookie-cutter plan, or retreading your own plan from years past. There's a far more effective option: harnessing the company's own internal brain trust to create something fresh and perfectly tailored.
The authors show how to maximize collaboration among all key players in marketing, R&D, research, sales, financial, legal, and senior management. When everyone combines their knowledge, the critical elements become clear, including brand positioning, target audience, and competitive strategy.
Filled with easy-to-follow advice for businesses large and small, The Little Blue Book of Marketing is a powerful tool in a small package.
A great marketing plan identifies where an organization is, where it wants to be, and how it will get there. Most companies think they already have such a plan-but often they really have only a budget, a sales goal, or an excuse.
What's the solution? According to Paul Kurnit and Steve Lance, it's not about copying someone else's cookie-cutter plan, or retreading your own plan from years past. There's a far more effective option: harnessing the company's own internal brain trust to create something fresh and perfectly tailored.
The authors show how to maximize collaboration among all key players in marketing, R&D, research, sales, financial, legal, and senior management. When everyone combines their knowledge, the critical elements become clear, including brand positioning, target audience, and competitive strategy.
Filled with easy-to-follow advice for businesses large and small, The Little Blue Book of Marketing is a powerful tool in a small package.
Informazioni bibliografiche
- Titolo del Libro in lingua: The Little Blue Book of Marketing
- Sottotitolo: Build a Killer Plan in Less Than a Day
- Lingua: English
- Autori : Paul Kurnit Steve Lance
- Editore: Portfolio
- Collana: Portfolio (Hardcover)
- Data di Pubblicazione: 31 Dicembre '09
- Genere: BUSINESS and ECONOMICS
- Argomenti : Marketing Handbooks, manuals, etc Leadership Handbooks, manuals, etc
- Pagine: 273
- Dimensioni mm: 184 x 139 x 31
- ISBN-10: 1591843057
- EAN-13: 9781591843054