Michael Jordan and the New Global Capitalism - 9780393323696
Un libro in lingua di Walter Lafeber edito da W W Norton & Co Inc, 2002
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With Michael Jordan and the New Global Capitalism, Walter LaFeber has written a biography, a social history, and a far-ranging economic critique. From basketball prodigy to international phenomenon to seductive commercial ideal, Michael Jordan is the supreme example of how American corporations have used technology in a brave, massively wired new world to sell their products in every corner of the globe. LaFeber's examination of Nike and its particular dominion over the global marketplace is often scathing, while his fascinating mini-biography of Michael Jordan and the commercial history of basketball reveal much about American society. For this new paperback edition, LaFeber has added a chapter on globalization in a changed world, after mass protests and since September 11. "Bold, riveting....Brilliantly illuminates how hyper-US capitalism has spread its financial wings around the globe."—Douglas Brinkley "LaFeber brings an impressive intellect to bear on his subject."—Barbara Rudolph, Chicago Tribune
Informazioni bibliografiche
- Titolo del Libro in lingua: Michael Jordan and the New Global Capitalism
- Lingua: English
- Autore: Walter Lafeber
- Editore: W W Norton & Co Inc
- Collana: W W Norton & Co Inc (Paperback)
- Data di Pubblicazione: 01 Settembre '02
- Genere: BUSINESS and ECONOMICS
- Argomenti : Basketball players United States Biography Sports Marketing International business enterprises
- Pagine: 224
- Peso gr: 203
- Dimensioni mm: 209 x 139 x 19
- ISBN-10: 0393323692
- EAN-13: 9780393323696