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The Brand Idea - 9781118555835
Un libro in lingua di Nathalie Laidler-Kylander Stenzel Julia Shepard Stone Christopher (FRW) edito da Jossey-Bass Inc Pub, 2013
- € 44.90
- Il prezzo è variabile in funzione del cambio della valuta d’origine
Offering a new framework for nonprofit brand management, this book presents the model Brand IDEA (Identity, Democracy, Ethics and Affinity). The framework eschews traditional, outdated brand tenets of control and competition largely adapted from the private sector in favor of a strategic, sector-centric approach based on pride in social mission, participatory processes, shared values, key partnerships, and the role that brand plays to create greater cohesion within organizations. The book explores in detail how nonprofit organizations worldwide are developing and implementing new ways of thinking about and managing their organizational brands.
Informazioni bibliografiche
- Titolo del Libro in lingua: The Brand Idea
- Sottotitolo: Managing Nonprofit Brands With Integrity, Democracy, and Affinity
- Lingua: English
- Autori : Nathalie Laidler-Kylander Stenzel Julia Shepard Stone Christopher (FRW)
- Editore: Jossey-Bass Inc Pub
- Collana: Jossey-Bass Inc Pub (Hardcover)
- Data di Pubblicazione: 18 Novembre '13
- Genere: BUSINESS and ECONOMICS
- Argomenti : Nonprofit organizations Management Nonprofit organizations Marketing BUSINESS & ECONOMICS / Nonprofit Organizations & Charities. bisacs
- Pagine: 214
- ISBN-10: 111855583X
- EAN-13: 9781118555835