International Management Behavior

Un libro in lingua di Lane Henry W. Martha Maznevski edito da John Wiley & Sons Inc, 2014

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A new edition of one of the leading texts on international management

In today's globalized business world, successful leaders need a global mindset. Focusing on cultural issues and using international examples, International Management Behavior, Seventh Edition helps managers develop the skills and knowledge to lead successfully in the global business environment.

This new edition has been revised to feature four detailed case studies for each of the four sections of the book, providing a relevant and streamlined text through the crucial phases of implementing global strategy

  • A new edition of one of the leading texts on the subject
  • Features sixteen new case studies available online
  • Revised instructor's manual has been enhanced with a test bank and links to further online case studies

Informazioni bibliografiche