Kleppner's Advertising Procedure - 9780136110828
Un libro in lingua di Lane Ron W. Whitehill King Karen Tom Reichert edito da Pearson College Div, 2010
- € 274.00
- Il prezzo è variabile in funzione del cambio della valuta d’origine
An all-inclusive introduction to the exciting and dynamic world of advertising.
Kleppner's Advertising Procedure introduces readers to advertising by providing insight from professionals and recent examples that highlight the best advertisements and promotional techniques. This text also provides readers with a clear, comprehensive look at the roles practitioners play from three key perspectives: a firm's marketing/advertising department, an ad agency professional, and media executives.
The eighteenth edition reflects how new media has changed advertising.
Informazioni bibliografiche
- Titolo del Libro in lingua: Kleppner's Advertising Procedure
- Lingua: English
- Autori : Lane Ron W. Whitehill King Karen Tom Reichert
- Editore: Pearson College Div
- Collana: Pearson College Div (Hardcover)
- Data di Pubblicazione: 15 Gennaio '10
- Genere: BUSINESS and ECONOMICS
- Argomento: Advertising
- Pagine: 817
- Dimensioni mm: 285 x 222 x 38
- ISBN-10: 0136110827
- EAN-13: 9780136110828