Strategic Reputation Risk Management - 9780333995549
Un libro in lingua di Judy Larkin edito da Palgrave Macmillan, 2003
- € 80.30
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Reputation is a commercially valuable asset. This book focuses upon how enhanced reputation can contribute to commercial asset management through increased share price premium and competitive performance, while reputation loss can significantly erode the ability of the business to successfully retain market share, maximize shareholder value, raise finance, manage debt, and remain independent. It provides practical models and checklists designed to plan reputation management and risk communication strategies.
Informazioni bibliografiche
- Titolo del Libro in lingua: Strategic Reputation Risk Management
- Lingua: English
- Autore: Judy Larkin
- Editore: Palgrave Macmillan
- Collana: Palgrave Macmillan (Hardcover)
- Data di Pubblicazione: 18 Gennaio '03
- Genere: BUSINESS and ECONOMICS
- Argomenti : Business ethics Social responsibility of business Risk management
- Pagine: 275
- Dimensioni mm: 241 x 165 x 25
- EAN-13: 9780333995549