Business Analytics for Managers - 9780470890615

"While business analytics sounds like a complex subject, this book provides a clear and non-intimidating overview of the topic. Following its advice will ensure that your organization knows the analytics it needs to succeed, and uses them in the service of key strategies and business processes. You too can go beyond reporting!"---Thomas H. Davenport, President's Distinguished Professor of IT and Management, Babson College; coauthor, Analytics at Work: Smarter Decisions, Better Results

Deliver the right decision support to the right people at the right time

Filled with examples and forward-thinking guidance from renowned BA leaders Gert Laursen and Jesper Thorlund, Business, Analytics for Managers offers powerful techniques for making increasingly advanced use of information in order to survive any market conditions.

Improve your business's decision making. Align your business processes with your business's objectives, Drive your company into a prosperous future. Taking BA from buzzword to enormous value-maker, Business Analytics for Managers helpsyou do it all with workable solutions that will add tremendous value toyour business.

Data warehousing. Source data. Business intelligence. You've heard the buzzwords before, but what is your business doing with these priceless mountains of data it generates? Are you using this information properly to gain a competitive edge? Or are you just sitting on it?

Now you can discover how your company can take information created in the general course of business and put it to work to boost corporate performance. Taking a holistic---rather than a technical---approach, Business Analytics for Managers: Taking Business Intelligence Beyond Reporting explores why business analytics (BA) should be important to you, whether you're in sales, marketing, management, finance, HR, production, or analysis.

Business Analytics for Managers provides you with an in-depth look at: The ultimate BA model, providing everyone in your business with one common frame of reference for objectives and means Maximizing your company's collection of source data

The functionality of a data warehouse Detailed strategies on assessing and prioritizing BA projects

Filled with sound advice and innovative strategies, this comprehensive resource is for anyone working on information systems implementation---project managers, analysts, report devlopers, strategists, CIOs, CEOs, CFOs, CxOx, IT leaders, and database specialists---offering practical insights on delivering the right decision support to the right people at the right time.