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The Pr Buzz Factor - 9780749444686

Un libro in lingua di Russell Lawson edito da Kogan Page Ltd, 2006

  • € 21.20
  • Il prezzo è variabile in funzione del cambio della valuta d’origine

In this guide for small business owners, PR professional and journalist Russell Lawson outlines each stage of a successful public relations campaign. Using jargon-free language, he explains how to use PR to reach the right audience, communicate key messages, and stand out from the competition. Particular attention is paid to the use of the Internet, and some suggestions for effective website design are provided. Distributed in the U.S. by Ingram Publisher Services. Annotation ©2006 Book News, Inc., Portland, OR (booknews.com)

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