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Government Public Relations - 9781420062779

Un libro in lingua di Lee Mordecai (EDT) edito da Taylor & Francis, 2007

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To those who guffaw that the government and public have no relations, not counting tax day, the contributors of these 25 essays remind them that in fact a good portion of the business of government is to receive information from the citizenry and, in turn, seek to inform it, doing both in such a way as to provide mutual benefit. This reader explains the theory, practices and contexts of government public relations, addressing its purpose in both business and government and the work of practitioners.. They cover media relations, including the continuing battle of the media against the bureaucracy, effective use of agency spokespeople, and the art of spin doctoring, the differences between pubic and popular reporting, the successes of community involvement and individual citizen participation, the marketing element, crisis management, the propaganda element, the Freedom of Information Act, ethical issues, nonprofit organization involvement, and future trends, including e-reporting. Annotation ©2008 Book News, Inc., Portland, OR (booknews.com)

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