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Routledge Handbook of Political Marketing - 9780415579933

Un libro in lingua di Lees Marshment Jennifer (EDT) edito da Routledge, 2011

  • € 229.10
  • Il prezzo è variabile in funzione del cambio della valuta d’origine

This collection of twenty-eight articles on political marketing showcases current scholarship in the development of modern media campaigns for the promotion of issues and candidates. Drawing on the wealth of emerging scholarship in the field following the groundbreaking campaign strategies of president Obama, the essays explore key subject areas including market research and program development, branding and strategy, internal party marketing, public campaigns, and marketing public policy and government actions. Individual papers address topics such as demographics, party building, social networking and new media, and public opinion research and governance. Contributors include academics and marketing professionals from universities and institutions around the world. Annotation ©2012 Book News, Inc., Portland, OR (booknews.com)

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