Analysis for Marketing Planning - 9780073529844
Un libro in lingua di Lehmann Donald R. Winer Russell S. edito da Irwin Professional Pub, 2007
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Analysis for Marketing Planning, 7/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product’s environment, customers and competitors.
Informazioni bibliografiche
- Titolo del Libro in lingua: Analysis for Marketing Planning
- Lingua: English
- Autori : Lehmann Donald R. Winer Russell S.
- Editore: Irwin Professional Pub
- Collana: Irwin Professional Pub (Paperback)
- Data di Pubblicazione: 29 Novembre '07
- Genere: BUSINESS and ECONOMICS
- Argomenti : Marketing United States Management
- Pagine: 299
- Dimensioni mm: 222 x 158 x 12
- ISBN-10: 0073529842
- EAN-13: 9780073529844