The Digital Crown - 9780124076747

The Digital Crown is an inside glimpse content marketing and content strategy engagements. After reading this book, you'll understand how to create a broad strategy for your brand that translates into the digital space, and learn tools you can use to get there efficiently and effectively.

If you're a business owner addressing your brand strategy or a UX practitioner taking a high-level look at your brand's effectiveness, chances are you know content is your issue. If you need to understand how to create great content for your audience, then this book is for you. You will learn how to identify important points like:

• Who are your customers?
• How can you reach them?
• How can you engage them?

This book teaches you how branding and messaging, online publishing strategy, and content marketing all fit together. You'll learn about messaging architectures, identity pillars, measurement analytics, tagging, and archiving standards.

After reading this book, you'll understand the inner workings of online content engagements - what works and what doesn't - and you'll be able to build a plan for connecting and engaging with your users.

• Discover easy-to-follow, simple breakdowns of the major ideas behind engaging with your customer
• Learn both the theoretical and practical applications of content and communication on-line
• Maximize on the case studies and real-world examples, enabling you to find the best fit for your own business