The Cluetrain Manifesto - 9780465024094
Un libro in lingua di Rick Levine Christopher Locke Doc Searls David Weinberger Petzinger Thomas Jr. (FRW) edito da Basic Books, 2011
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Ten years after Cluetrain's original publication, too many companies still ignore the idea that markets are really made up of people. In our rapidly changing world, this book's message is more vital than ever. Companies may be wired for business, but they still struggle with how to talk to their customers like human beings.
The 10th Anniversary Edition features extensive new commentaries by industry leaders, but the core message of this modern business classic remains intact.
Informazioni bibliografiche
- Titolo del Libro in lingua: The Cluetrain Manifesto
- Sottotitolo: 10th Anniversary Edition
- Lingua: English
- Autori : Rick Levine Christopher Locke Doc Searls David Weinberger Petzinger Thomas Jr. (FRW)
- Editore: Basic Books
- Collana: Basic Books (Paperback)
- Data di Pubblicazione: 05 Aprile '11
- Genere: BUSINESS and ECONOMICS
- Pagine: 298
- ISBN-10: 0465024092
- EAN-13: 9780465024094