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Organizations and Social Networking - 9781466640269

Un libro in lingua di Li Eldon Y. (EDT) Loh Stanley (EDT) Evans Cain (EDT) Lorenzi Fabiana (EDT) edito da Business Science Reference, 2013

  • € 173.00
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Li (management information systems, National Chengchi U., Taiwan), Loh, Evans, and Lorenzi assemble information technology, marketing, communications, economics, management, and other scholars from Europe, the US, Asia, and Brazil for 18 chapters on organizations' use of social media to engage customers. They review social media and its use by consumers, then examine user behaviors, including personality traits, motivations for usage, and purchasing behavior within virtual worlds; the characteristics of social networking with social media, including different forms of digital communications used by consumers and the use of blogs and videos; social media in marketing, including blogs, micro-blogs, wikis and social bookmarking, content communities, social networking sites, and virtual worlds, as well as reward programs on websites; applications to customer relationship management in terms of interaction, best practices, and using data to identify key influencers; and using social media and Internet-based technologies to transform businesses by extending their reach, using collaboration for innovation and co-creation, electronic negotiation, and changing business models. Annotation ©2013 Book News, Inc., Portland, OR (booknews.com)

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