Policy and Marketing Strategies for Digital Media - 9780415747714
Un libro in lingua di Yu Liu li (EDT), Picard Robert G. (EDT) edito da Routledge, 2014
- € 149.60
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With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital media’s innovation, production design, and accessibility. They draw on case studies in Asia, North America, and Europe to offer best practices for both policy and marketing strategies.
Informazioni bibliografiche
- Titolo del Libro in lingua: Policy and Marketing Strategies for Digital Media
- Lingua: English
- Autori : Yu Liu li (EDT), Picard Robert G. (EDT)
- Editore: Routledge
- Collana: Routledge (Hardcover)
- Data di Pubblicazione: 28 Aprile '14
- Genere: SOCIAL SCIENCE
- Argomenti : Telecommunication policy Telecommunication Marketing Mass media Technological innovations
- Pagine: 312
- Dimensioni mm: 234 x 158 x 25
- EAN-13: 9780415747714