The Michelin Men - 9781860648960
Un libro in lingua di Lottman Herbert R. edito da Tauris Academic Studies, 2004
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The remarkable story of how two brothers--Edouard and Andre Michelin--turned the sleepy family rubber firm in the heart of rural France into one of the most innovative and successful tire makers in the world. Edouard, a landscape painter, displayed an engineering genius for tire making and product innovation, while Andre, trained as an engineer, displayed an artistic genius for advertising and marketing. Together they kick-started the world's automobile industry and gave us one of the most famous and best loved company logos--the "Michelin Man." In their relentless search for new ways to publicize and market their products, they created a tourist industry around the motor car and their now-legendary Michelin Guides.
The remarkable story of how two brothers--Edouard and Andre Michelin--turned the sleepy family rubber firm in the heart of rural France into one of the most innovative and successful tire makers in the world. Edouard, a landscape painter, displayed an engineering genius for tire making and product innovation, while Andre, trained as an engineer, displayed an artistic genius for advertising and marketing. Together they kick-started the world's automobile industry and gave us one of the most famous and best loved company logos--the "Michelin Man." In their relentless search for new ways to publicize and market their products, they created a tourist industry around the motor car and their now-legendary Michelin Guides.
Informazioni bibliografiche
- Titolo del Libro in lingua: The Michelin Men
- Sottotitolo: Driving an Empire
- Lingua: English
- Autore: Lottman Herbert R.
- Editore: Tauris Academic Studies
- Collana: Tauris Academic Studies (Hardcover)
- Data di Pubblicazione: 17 Gennaio '04
- Genere: BUSINESS and ECONOMICS
- Argomenti : Tire industry France
- Pagine: 288
- Dimensioni mm: 234 x 158 x 25
- EAN-13: 9781860648960