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Selling Professional Services to the Fortune 500 - 9780071622820

Un libro in lingua di Luefschuetz Gary S. edito da McGraw-Hill, 2010

  • € 53.70
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A practical guide to profiting in a marketworth $400 billion—and growing

The business of selling strategy, IT, and outsourcingservices to Fortune 500 corporations has grown towell over $400 billion—but competition is fiercer thanever. This insider’s guide will give readers the edge inselling, marketing, and delivering their services to theworld’s top companies.

Selling Professional Services to the Fortune 500 explainshow to get in the door, who to target, and how to buildthe right relationships. It then explains the complexdynamics of the negotiation process and offers practicalguidance on how to manage all stakeholdersthrough the entire process.

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