Campaign Communication and Political Marketing - 9781444332346
Un libro in lingua di Maarek Philippe J. edito da Blackwell Pub, 2011
- € 118.70
- Il prezzo è variabile in funzione del cambio della valuta d’origine
Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics.
- Offers comparative analyses of campaigns from country to country
- Covers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more
- Draws on a variety of intenational case studies including the campaigns of Barack Obama and Nicolas Sarkozy
- Analyses the impact of digital media and 24/7 news cycle on campaign conduct
Informazioni bibliografiche
- Titolo del Libro in lingua: Campaign Communication and Political Marketing
- Lingua: English
- Autore: Maarek Philippe J.
- Editore: Blackwell Pub
- Collana: Blackwell Pub (Hardcover)
- Data di Pubblicazione: 17 Maggio '11
- Genere: LANGUAGE ARTS and DISCIPLINES
- Argomenti : Political campaigns United States Communication in politics United States Marketing Political aspects
- Pagine: 268
- ISBN-10: 1444332341
- EAN-13: 9781444332346