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Advertising to Children - 9780761912859

Un libro in lingua di Macklin M. Carole (EDT) Carlson Les (EDT) edito da Sage Pubns, 1999

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Children's advertising is a subject that raises many pertinent issues of morality. Marketers want to know if their huge investment in the children's market is well spent; parents and educators are anxious to learn how effective this type of advertising is, and what sort of impact it has on the children themselves.

This volume presents cutting-edge research designed to stimulate and inform this debate. Topical issues such as smoking and alcohol consumption highlight this issue from all perspectives.

Informazioni bibliografiche