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Public Relations Writing in Australia - 9780195561074

Un libro in lingua di James Mahoney edito da Oxford University Press, 2009

  • € 43.90
  • Il prezzo è variabile in funzione del cambio della valuta d’origine

Public Relations Writing in Australia approaches public relations as an ethical and professional element of strategic organizational management. It encourages students to regard themselves as beginning practitioners who need to understand the social, economic, political and multicultural contexts in which they work. The book deals with writing from a professional practice perspective but refers, where appropriate, to relevant communication theories. It includes tools to help plan, write and implement public relations strategies and tactics. The book has a distinct Australian context and is grounded in contemporary Australian practice.

Informazioni bibliografiche