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Innovation Management - 9780761935278

Un libro in lingua di Shlomo Maital Seshadri D. V. R. edito da Sage Pubns, 2007

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Maital (executive leadership, S. Neaman Institute, Technion, Israel) and Seshadri (production and quantitative Methods, Indian Institute of Management, Ahmedabad) discuss strategies for innovation management--defined as the process of implementing a business design surrounding a creative idea with the goal of transforming an invention to an innovation--employing economics, technical, and leadership principles. Fourteen chapters supported by approximately 100 case studies (most in India) and exercises discuss the innovation imperative; and fundamentals on price-cost-value, trade-offs, cost functions, the relationship between people and machines in innovation, market measurement, learning curves, market demands, risk calculation, and competition by collaboration, among other topics. The included CD-ROM contains supplemental video lectures and interviews. Annotation ©2007 Book News, Inc., Portland, OR (booknews.com)

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