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Innovation Management - 9788132107224

Un libro in lingua di Shlomo Maital Seshadri D. V. R. edito da Sage Pubns, 2012

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The second edition of this case-based text/reference contains many new mini-cases from 2007-2012, and a new emphasis on the consequences of failing to innovate. Also new are action learning exercises, most related to specific case studies. Part 1 of the book looks at strategies and concepts for innovation, with chapters on reasons to innovate, deciding what to innovate, identifying innovation opportunities, and how to innovate. Part 2 examines tools for profit and growth, with material on price-cost-value, hidden costs and benefits, trade-offs, markets and demand-driven innovation, calculating risks, and collaboration. The book's many cases touch on diverse areas such as banking, restaurants, drug companies, technology companies, manufacturing, and toys. Other learning features include margin notes and key terms boxes. Maital is affiliated with the Samuel Neaman Institute for National Policy Research, Israel. Seshadri teaches marketing at the Indian Institute of Management, India. Annotation ©2012 Book News, Inc., Portland, OR (booknews.com)

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