Basic Marketing Research - 9780136037903
Un libro in lingua di Malhotra Naresh K. edito da Pearson College Div, 2008
- € 167.10
- Il prezzo è variabile in funzione del cambio della valuta d’origine
Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills.
The Early Phases of Marketing Research, Research Design Formulation, Data Collection, Analysis, and Reporting
A useful reference for marketing professionals who need to increase their market research skills.
Informazioni bibliografiche
- Titolo del Libro in lingua: Basic Marketing Research
- Sottotitolo: A Decision-Making Approach
- Lingua: English
- Autore: Malhotra Naresh K.
- Editore: Pearson College Div
- Collana: Pearson College Div (Hardcover)
- Data di Pubblicazione: 15 Settembre '08
- Genere: BUSINESS and ECONOMICS
- Argomento: Marketing research
- Pagine: 645
- Dimensioni mm: 273 x 215 x 25
- ISBN-10: 0136037909
- EAN-13: 9780136037903