Ultimate Guide to Facebook Advertising - 9781599185460

Covering the latest and breaking news in Facebook advertising, this updated edition introduces revised, expanded, and new chapters covering fundamentals, Newsfeed ads, sidebar ads, and BIG data. In addition, advertisers are taken farther than just Facebook itself. Marshall and coauthors provide priceless insight into the audience, exploring what was happening before the visitor clicked on an ad and what needs to happen after ? ten seconds later, ten minutes later, and in the following days and weeks. Presented in the same step-by-step format that made Marshall’s Ultimate Guide to Google AdWords a top seller, this book guides online marketers with a potential audience of 1.11 billion people via a completely different, unbelievably powerful online advertising channel. Facebook presents enhanced tools and exciting opportunities to capture clicks and create brand-loyal customers.

Informazioni bibliografiche

• Titolo del Libro in lingua: Ultimate Guide to Facebook Advertising
• Sottotitolo: How to Access More Than a Billion Potential Customers in 10 Minutes
• Lingua: English
• Autori :  Perry Marshall Keith Krance Thomas Meloche
• Editore: Entrepreneur Pr
• Collana: Entrepreneur Pr (Paperback)
• Data di Pubblicazione: 01 Novembre '14
• Genere: COMPUTERS
• Argomenti :  Internet advertising BUSINESS & ECONOMICS / Advertising & Promotion. bisacs COMPUTERS / Web / Social Networking. bisacs
• Pagine: 327
• Dimensioni mm: 254 x 203 x 0
• EAN-13: 9781599185460