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The Design of Business - 9781422177808
Un libro in lingua di Roger Martin edito da Harvard Business School Pr, 2009
- € 31.20
- Il prezzo è variabile in funzione del cambio della valuta d’origine
Successful businesses have to balance the seemingly conflicting demands of constant innovation with efficient operation. Martin contends that these two conditions need not be in conflict and, in fact, should be a part of a continuum of innovation, development, and delivery he calls Design Thinking. Business problems, he contends, are merely mysteries that need solving. The process for doing so, resulting in new company development and replicable procedures are outlined in detail. It is an easy text to read, yet full of interesting ideas. Annotation ©2010 Book News, Inc., Portland, OR (booknews.com)
Informazioni bibliografiche
- Titolo del Libro in lingua: The Design of Business
- Sottotitolo: Why Design Thinking Is the Next Competitive Advantage
- Lingua: English
- Autore: Roger Martin
- Editore: Harvard Business School Pr
- Collana: Harvard Business School Pr (Hardcover)
- Data di Pubblicazione: 13 Ottobre '09
- Genere: BUSINESS and ECONOMICS
- Argomenti : Creative ability in business Lateral thinking Creative thinking
- Pagine: 191
- Dimensioni mm: 215 x 146 x 19
- ISBN-10: 1422177807
- EAN-13: 9781422177808