Heavy Hitter Sales Psychology - 9780979796128
Un libro in lingua di Steve Martin edito da Cardinal Pub Group, 2009
- € 20.20
- Il prezzo è variabile in funzione del cambio della valuta d’origine
The biggest challenge facing salespeople today is securing meetings with C-level executives and convincing them to buy. Based upon extensive interviews with more than 500 C-level executives, Steve Martin's Heavy Hitter Sales Psychologywill help you understand how C-level executives think, how they communicate, and how to adapt your use of language to match executive decision makers'. Martin provides language-based strategies that enable your message to rise above your competitors' and impactful psychological suggestions that compel executives to take action. Inside, you will find expert advice on these topics:
* Strategies and tactics to penetrate the C-level executive's office
* What to say, do, and present in face-to-face meetings with C-level executives
* Building rapport using sales linguistics, the study of how the customer's mind uses and interprets language
* Understanding and anticipating how the C-level mind-set impacts organizational politics and complex decision making
* Extensive real-world examples, illustrations, and exercises help you apply the techniques immediately
Informazioni bibliografiche
- Titolo del Libro in lingua: Heavy Hitter Sales Psychology
- Sottotitolo: How to Penetrate the C-Level Executive Suite and Convince Company Leaders to Buy
- Lingua: English
- Autore: Steve Martin
- Editore: Cardinal Pub Group
- Collana: Cardinal Pub Group (Hardcover)
- Data di Pubblicazione: 01 Settembre '09
- Genere: BUSINESS and ECONOMICS
- Pagine: 304
- Dimensioni mm: 234 x 158 x 25
- ISBN-10: 0979796121
- EAN-13: 9780979796128