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The Consumer Mind - 9780749465704

Un libro in lingua di Pepe Martinez edito da Kogan Page Ltd, 2012

  • € 29.40
  • Il prezzo è variabile in funzione del cambio della valuta d’origine


The Consumer Mind explores consumer behavior and the relationship between consumers and brands, analyzing the types of communication and their perception of brands. Based on research from Millward Brown, one of the world's leading research agencies, it provides expert advice for marketing practitioners on how brands, products, services and communications reach the mind of the consumer.

With insights based on the latest advances in neuroscience and psychology, The Consumer Mind analyzes the daily mental functions of consumers, in relation to others and their environment, and the implications for brands.

Informazioni bibliografiche