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Entrepreneurship & Innovation

Un libro in lingua di Tim Mazzarol edito da Intl Pub Marketing, 2011

  • € 35,00
  • Il prezzo è variabile in funzione del cambio della valuta d’origine

Mazzarol (U. of Western Australia Business School) explains the importance of entrepreneurship as a major driver of economic growth, and suggests middle managers adopt the creativity and ambition typical of the entrepreneur. The graduate textbook also discusses the causes of small business failure, the planning process for new business ventures, venture capital financing, disruptive technology, and intellectual property rights. Annotation ©2011 Book News, Inc., Portland, OR (booknews.com)

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