Bottom Line Competitive Intelligence - 9781567205053
Un libro in lingua di McGonagle John J. Vella Carolyn M. edito da Greenwood Pub Group, 2002
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McGonagle and Vella continue their series of books promoting competitive intelligence to businesses. Here they advise professionals and end users about what competitive intelligence they should use, and where and how it contributes to the bottom line. They distinguish the five types, develop a framework for choosing the right one, suggest the best ways of communicating it, review the sources for raw data, and explain how metrics in general can work. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Informazioni bibliografiche
- Titolo del Libro in lingua: Bottom Line Competitive Intelligence
- Lingua: English
- Autori : McGonagle John J. Vella Carolyn M.
- Editore: Greenwood Pub Group
- Collana: (Hardcover)
- Data di Pubblicazione: 30 Gennaio '02
- Genere: BUSINESS and ECONOMICS
- Argomento: Business intelligence
- Pagine: 253
- Dimensioni mm: 234 x 158 x 31
- ISBN-10: 1567205054
- EAN-13: 9781567205053