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Social Marketing to Protect the Environment - 9781412991292

Un libro in lingua di Doug McKenzie-Mohr Lee Nancy R. Schultz P. Wesley Philip Kotler edito da Sage Pubns, 2011

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Behavior change is central to the pursuit of sustainability. This book details how to use community-based social marketing to motivate environmental protection behaviors as diverse as water and energy efficiency, alternative transportation, and watershed protection. With case studies of innovative programs from around the world, including the United States, Canada Australia, Spain, and Jordan, the authors present a clear process for motivating social change for both residential and commercial audiences. The case studies plainly illustrate realistic conservation applications for both work and home and show how community-based social marketing can be harnessed to foster more sustainable communities.

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