Selling Hospitality - 9781401832810
Un libro in lingua di McNeill Richard G. Jr. Crotts John C. edito da Cengage Learning, 2005
- € 109.30
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Drawing from the insights of leading sales executives, Selling Hospitality: A Situational Approach discusses the changing hospitality sales profession, including the three emerging selling roles and when to use them. Transactional selling, consultative selling, and alliance selling are unique approaches that salespeople use depending on situational factors. This book will help you understand the new world of buyer-seller relationships and succeed in each sales situation.
Informazioni bibliografiche
- Titolo del Libro in lingua: Selling Hospitality
- Sottotitolo: A Situational Approach
- Autori : McNeill Richard G. Jr. Crotts John C.
- Editore: Cengage Learning
- Collana: Cengage Learning (Hardcover)
- Data di Pubblicazione: 30 Agosto '05
- Genere: BUSINESS and ECONOMICS
- Argomenti : Selling Hospitality industry Marketing Tourism
- Pagine: 334
- Dimensioni mm: 234 x 184 x 12
- ISBN-10: 1401832814
- EAN-13: 9781401832810