Fundamentals of Menu Planning - 9780470072677
Un libro in lingua di McVety Paul J. Ware Bradley J. Ware Claudette Levesque edito da John Wiley & Sons Inc, 2008
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Fundamentals of Menu Planning, Third Edition presents a complete overview of key aspects of menu planning, including designing, writing, costing, marketing, and merchandising a menu. Reflecting the latest menu trends in the restaurant industry, the authors show how research, surveys, and sales analysis are key to menu planning and design. With updated nutrition and menu planning information, an expanded collection of sample menus, new appendices and resources, numerous forms, tables, and worksheets, and more practice problems, this guide is key to the success of the overall foodservice enterprise.
Informazioni bibliografiche
- Titolo del Libro in lingua: Fundamentals of Menu Planning
- Lingua: English
- Autori : McVety Paul J. Ware Bradley J. Ware Claudette Levesque
- Editore: John Wiley & Sons Inc
- Collana: John Wiley & Sons Inc (Paperback)
- Data di Pubblicazione: 03 Marzo '08
- Genere: COOKING
- Argomenti : Menus Food service
- Pagine: 258
- Dimensioni mm: 273 x 209 x 19
- ISBN-10: 0470072679
- EAN-13: 9780470072677