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Cases on Information Technology Entrepreneurship - 9781599046129

Un libro in lingua di Medina garrido Jose A. (EDT), Martinez fierro Salustiano (EDT), Ruiz Navarro Jose (EDT) edito da Igi Global, 2007

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Medina-Garrido et al. (U. of Cadiz, Spain) assemble 14 case studies on how information technology can be the basis for entrepreneurship. Contributors from Europe and the US, who work in economics, business, entrepreneurship, management and other fields, provide cases that describe firm creation by individual entrepreneurs as well as corporate entrepreneurship. They focus on information technology because it supports competitiveness, innovation, and the creation of new firms. Cases studies are of ShiftMarket, Waleli, Workcenter SGD, Cember.net, and the pharmaceutical distribution sector, for example. The book is aimed at researchers, academics, entrepreneurs and students in business and information technology-related fields. Annotation ©2008 Book News, Inc., Portland, OR (booknews.com)

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