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Fuzzy Methods for Customer Relationship Management and Marketing - 9781466600959

Un libro in lingua di Andreas Meier Laurent Donze edito da Business Science Reference, 2012

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As new technologies make greater and greater amounts of data available, making sense of those mountains of information becomes more challenging, complex, and uncertain in terms of making solid management decisions. That holds true for a number of industries and sectors, including customer relations management and marketing. The authors here dig into the possibilities and advantages of fuzzy logic methods with examples from research and case studies that center on customer relations and marketing issues. The authors address fuzzy soft social network modeling and marketing, real world input validation within fuzzy set theory models, fuzzy clustering of Web user profiles for analyzing their behavior and interests, online reputation analysis framework, fuzzy data warehouse for performance analysis, and a fuzzy approach segmentation approach to guide marketing decisions. Editors Meier and Donzé (U. of Friebourg, Switzerland) and 29 authors contributed to the book. Annotation ©2012 Book News, Inc., Portland, OR (booknews.com)

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