How Mcgruff and the Crying Indian Changed America - 9781588343932
Un libro in lingua di Wendy Melillo edito da Smithsonian Inst Pr, 2013
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How McGruff and the Crying Indian Changed America: A History of Iconic Ad Council Campaigns details how public service advertising campaigns became part of our national conversation and changed us as a society. The Ad Council began during World War II as a propaganda arm of President Roosevelt's administration to preserve its business interests. Happily for the ad industry, it was a double play: the government got top-notch work; the industry got an insider relationship that proved useful when warding off regulation. From Rosie the Riveter to Smokey Bear to McGruff the Crime Dog, How McGruff and the Crying Indian Changed America explores the issues and campaigns that have been paramount to the nation's collective memory and looks at challenges facing public service campaigns in the current media environment.
Informazioni bibliografiche
- Titolo del Libro in lingua: How Mcgruff and the Crying Indian Changed America
- Sottotitolo: A History of Iconic Ad Council Campaigns
- Lingua: English
- Autore: Wendy Melillo
- Editore: Smithsonian Inst Pr
- Collana: Smithsonian Inst Pr (Hardcover)
- Data di Pubblicazione: 10 Settembre '13
- Genere: SOCIAL SCIENCE
- Argomenti : Advertising, Public service United States History
- Pagine: 226
- EAN-13: 9781588343932