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Entrepreneurship for Everyone - 9781412947763
Un libro in lingua di Robert Mellor Gary Coulton Anne Chick Antonia Bifulco Noha Mellor edito da Sage Pubns Ltd, 2008
- € 67.70
- Il prezzo è variabile in funzione del cambio della valuta d’origine
In this groundbreaking textbook approach to the study of entrepreneurship, Robert Mellor brings to the non-specialist not only the crucial issues of the field that they will need to know, but also bridges the gap between business knowledge and expert knowledge from other disciplines. The textbook provides relevant and targeted specialist chapters aimed towards a variety of fields - from sustainable industries, information technology; healthcare, biotechnology, as well as the musical and creative industries.
Key entrepreneurship concepts that are covered include:
- the theories and tools of creative thinking
- market research
- intellectual property protection
- relevant economics
Informazioni bibliografiche
- Titolo del Libro in lingua: Entrepreneurship for Everyone
- Sottotitolo: A Student Text
- Lingua: English
- Autori : Robert Mellor Gary Coulton Anne Chick Antonia Bifulco Noha Mellor
- Editore: Sage Pubns Ltd
- Collana: Sage Pubns Ltd (Paperback)
- Data di Pubblicazione: 26 Novembre '08
- Genere: BUSINESS and ECONOMICS
- Argomento: Entrepreneurship
- Pagine: 242
- Dimensioni mm: 228 x 184 x 12
- ISBN-10: 1412947766
- EAN-13: 9781412947763